Work Faster, Work Safer
Go Button partnered with Makinex Construction Products to present their construction products, including their award winning Powered Hand Truck – a device that allows someone to lift an item that weighs 140kg. Our video garnered over 430K views on Youtube.
Amply lit wide shots are used to orient the viewer, whilst the high detail close ups and simplified animations assist in delivering the brand’s messages to desired effect.
By making use of a practical banner in Makinex’s own warehouse space we were able to immediately build a sense of authenticity and connection with the Makinex audience.